This video and accompanying statistics are all from Socialnomics.

I have not found a better way to describe the power of the Social Media phenomenon and so I have included it here.  Please visit their site with any feedback, questions or additions as they say they want to:

Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.

Statistics from the Video are following: (sources listed below by corresponding #) (continued in post…)

The influence and power of today’s Social Media cannot be overestimated.  The Social Media phenomenon is indeed here to stay.  It will grow and change and morph with popular trending topics and media campaigns, but that is why it has such staying power: precisely because it will adapt to the ever-changing market currents.

Consumers now have more freedom than ever to pursue their interests online.  They surf the web, shop and compare the value and cost of products.  They connect with each other through Social Media outlets to make important business decisions as well as casual recreational pursuits.  In current economic times, why wouldn’t you want to use these free marketing tools to your best advantage?

Of all the progress made in the last 5o or maybe even 100 years, one of the most important advances has of course been the Internet.  For any small business, it is doubly important because the Internet levels the playing field between small business and big business.  It’s not just that everyone else is doing it.  A website is THE best way to promote, advertise, connect, interact and sell to your customer base.  It is probably the most important communication vehicle developed since the telephone.

Do you remember the part in the movie “Miracle on 34th Street” when the judge decides to recognize Kris Kringle as the one and only Santa Claus?  It is when the Post Office delivers mail to him that is addressed to Santa Claus while he sitting in the courtroom.  This is what the Internet does for you.  Your business becomes real when someone can find you on the Internet.

For your business stability and growth, a website that catches and holds your customer’s attention, that promotes you across social media sites, that flows and changes with your own business, will be one of the most valuable tools you can have.

The Executive Summary is the most important section of your business plan. It provides a concise overview of the entire plan along with a history of your company. This section tells your reader where your company is and where you want to take it. It’s the first thing your readers see; therefore it is the thing that will either grab their interest and make them want to keep reading or make them want to put it down and forget about it. More than anything else, this section is important because it tells the reader why you think your business idea will be successful.

The executive summary should be the last section you write. After you’ve worked out all the details of your plan, you’ll be in a better position to summarize it – and it should be a summary (i.e., no more than 4 pages).

If you are starting from scratch it’s a good idea to put together a simple business plan.  Your business plan will probably change as you and your business grow, but you need a good starting point.  We can help you draft a plan that suits your needs and help you fine-tune it as your business takes shape.

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