Of all the progress made in the last 5o or maybe even 100 years, one of the most important advances has of course been the Internet.  For any small business, it is doubly important because the Internet levels the playing field between small business and big business.  It’s not just that everyone else is doing it.  A website is THE best way to promote, advertise, connect, interact and sell to your customer base.  It is probably the most important communication vehicle developed since the telephone.

Do you remember the part in the movie “Miracle on 34th Street” when the judge decides to recognize Kris Kringle as the one and only Santa Claus?  It is when the Post Office delivers mail to him that is addressed to Santa Claus while he sitting in the courtroom.  This is what the Internet does for you.  Your business becomes real when someone can find you on the Internet.

For your business stability and growth, a website that catches and holds your customer’s attention, that promotes you across social media sites, that flows and changes with your own business, will be one of the most valuable tools you can have.

Read the rest of this entry »